In today’s world it’s more important than ever to remember that kindness to strangers is a timeless gift.
Often, reminders of this important point come when we least expect it. It could be witnessing an act of generosity in public, or perhaps reading or watching something that got you thinking.
In any case, none can doubt that the “It’s In Our Nature” commercial by Shangri-La Hotels and Resorts does a very good job when it comes to reinforcing the idea that it really is in everyone’s best interests to look out for one another …
In the minute-and-a-half clip, a man can be seen struggling through a frozen forest. He’s exhausted, he’s desperate, and it’s clear that he can’t go on much longer.
What’s more, there are wolves on his tail, lurking within the darkness of the trees as though simply waiting for him to drop.
With night drawing in and the man unable to light a fire to warm himself, he eventually collapses in the snow.
The wolves soon find the man and do what wolves to best: coordinate a plan of approach.
With the wind howling, the snow falling in droves, and a pack of wild wolves seemingly on the hunt, things look bleak indeed for our lonely wanderer.
When he wakes, however, it’s to a wholly unexpected gesture of kindness that defies instinct.
Watch the scintillating video below to see what we mean:
What a powerful advert! Sure, it may be a work of fiction, but it should remind us that we’re all capable of kindness and compassion when the circumstances arise.
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