We’ve all had a classic Blue Moon, the Belgian white usually served with a slice of orange in it. It’s a refreshing summertime favorite, but as Fall arrives the brand is trying something new.
In November, the company will release a new “Iced Coffee Blonde” beer nationwide. After a successful testing at their Denver brewery, the drink will be available in stores in packs of 6 and 12.
Did you see our latest? We can confirm, it's delicious. https://t.co/O2Z5jVLGlF
— Molson Coors Beverage Company (@MolsonCoors) September 17, 2019
Other beer brands have gotten in on the boozy caffeine trend lately, but unlike PBR’s hard coffee, this is a traditional beer with coffee flavorings. It has a 5.4% APV.
“The light-bodied blonde wheat ale is brewed with arabica coffee beans from Denver-based Luna Roasters, pours a deep golden straw color and has the taste and aroma of iced coffee,” a press release explains.
Despite the name it also doesn’t have any caffeine, so if you were hoping to drink this early in the morning for a pick-me-up, you’re out of luck (and also might have a problem.)
Blue Moon Releases Iced Coffee Blonde Beer Nationwide https://t.co/3FKeaPR6MO pic.twitter.com/0zfcP8w2Tn
— Stephen Chase (@chaser1066) September 17, 2019
It’s not the first beer to taste like coffee, however its mostly in stouts and porters which have a similar flavor. Blue Moon, on the other hand, tried to make coffee work in a lighter beer similar to their classic products.
“It’s lighter in color with a more refreshing profile that’s easier to drink than a coffee stout or a coffee porter, the coffee beers most drinkers are familiar with,” said Elizabeth Hitch, the brand’s marketing manager.
“[It’s] coffee beer done the Blue Moon way.”
https://twitter.com/wild1049/status/1174661920143675392
There’s no beating the classic taste of a good beer but sometimes it’s nice to try new products, and this sounds pretty tasty—or at least, it’s a new Fall flavor that isn’t pumpkin spice.
Just remember not to put an orange slice in this one.
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